Big AB testing: Test your biggest ideas and strategies without fear

AB testing has often been a tool for testing the smallest of our ideas; colour changes, headline copy, etc. However since it's actually a true "randomised controlled trial", we should use it like science does, to test our biggest ideas with confidence.

Conor will lead a session that starts with a short information session but is a hands on workshop where you simulate testing a huge idea for your company. We will think through what that means and what choices for strategy this will enable you.

Conor is building free, open tools at abtest.tools that enable quick thinking and planning during the session and NO DATA EXPERIENCE is required, just a genuine curiosity about what makes your customers tick. You should leave with a new way of looking at the biggest ideas your company has, and some free tools to help you make that case.